Our Program cultivates retail entrepreneurship and reduces the obstacles that prevent the creation of successful businesses.

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Shop Local is a retail Business Incubator program of the Maryland Women’s Business Center

The program began in Rockville in 2018 with the partnership and sponsorship of Federal Realty Investment Trust.

• 1,320 square feet located in Rockville Town Square
• Easy parking access
• Features 3-5 women-owned small businesses during each cohort, with two cohorts each year
• Proximity to Rockville Innovation Center, Rockville Public Library, and other small business resources
• In total, more than 20 women-owned small businesses have participated in the Shop Local Retail Incubator program, positively impacting their families and the local economy
• More than 10 graduates opened their own brick-and-mortar location after graduation, with remaining graduates opening online storefronts


Shop Local- Retail Incubator

Shop Local- Retail Incubator, helps selected entrepreneurs to startup their businesses and help them to succeed by providing free, mentorship, expertise, access to investors, and in some cases, working capital in the form of a loan or grant, using local resources


Companies within the program may continue to receive technical assistance...

Technical Assistance

Mentorship. Business



Our Entrepreneurs

These are some of the entrepreneurs to whom we have provided our services

Our Gallery

These are some of our entrepreneurs and their products