Application Process

HOW TO JOIN THE INCUBATOR

Program Dates

We host 2 cohorts per year comprising of up to 6 entrepreneurs at each location.

Winter Cohort

January – June

Applications open in the fall.

Summer Cohort

July – December

Applications open in the spring.


Eligibility

Before you apply, find out if your business is eligible for the program.


Applying for the Program

The application period is two months prior to the start of the next cohort.

All applications go through an extensive review process by the MWBC team and eligible candidates are contacted regarding the interview process. Multiple interviews are conducted to ensure you are a good fit for the program.

The MWBC Shop Local application process involves 4 steps:

  1. Applicants submit their forms online.
  2. The Selection Committee then reviews and evaluates these applications.
  3. Shortlisted candidates are invited for an in-person interview with MWBC personnel.
  4. Decisions are made following the interview, which may include extending offers, conducting due diligence, or referring applicants to other support services.

The Selection Committee considers several factors, including the market relevance of the business, the growth potential of the product or idea, the applicant’s capacity and willingness to grow the business, and the validation of the business model. Possible outcomes include a referral for business counseling by MWBC and partners if the business is not ready for the program or progression to the interview stage for high-potential candidates.


Joining the Cohort

Once you are accepted into the program, here is what to expect.

Cohort members work collaboratively to oversee the retail store operations by rotating as store manager. The shift schedule is determined by the Program Manager at the start of the cohort.

Business Counseling

Cohort members meet with an MWBC Business Consultant one-on-one monthly to receive technical assistance for their business. During these virtual meetings, our Business Consultants provide customized support based on your business needs.

Intensive Training

Cohort members are required to attend monthly educational business trainings to help them grow and sustain their businesses. Training topics include market analysis, financial projections, operations, technology, visual merchandising, executive summary, and elevator pitch.

Meet The Maker Events

Cohort members work together to build out a calendar for workshops and events that promote their products and showcase MWBC Shop Local. Each cohort member is responsible for promoting their own events with the assistance of the MWBC marketing team.

SUBMIT YOUR APPLICATION