Application Process


Program Dates

We host 2 cohorts per year comprising of up to 6 entrepreneurs at each location.

Winter Cohort

January – June

Applications open in October.

Summer Cohort

July – December

Applications open in April.


Before you apply, find out if your business is eligible for the program.

Applying for the Program

The application period is two months prior to the start of the next cohort.

All applications go through an extensive review process by the MWBC team and eligible candidates are contacted regarding the interview process. Multiple interviews are conducted to ensure you are a good fit for the program.

Joining the Cohort

Once you are accepted into the program, here is what to expect.

Cohort members work collaboratively to oversee the retail store operations by rotating as store manager. The shift schedule is determined by the Program Manager at the start of the cohort.

Business Counseling

Cohort members meet with an MWBC Business Consultant one-on-one monthly to receive technical assistance for their business. During these virtual meetings, our Business Consultants provide customized support based on your business needs.

Intensive Training

Cohort members are required to attend monthly educational business trainings to help them grow and sustain their businesses. Training topics include market analysis, financial projections, operations, technology, visual merchandising, executive summary, and elevator pitch.

Meet The Maker Events

Cohort members work together to build out a calendar for workshops and events that promote their products and showcase MWBC Shop Local. Each cohort member is responsible for promoting their own events with the assistance of the MWBC marketing team.